Boasting an impressive 300 days of sun per year, there is a reason why Agadir is Morocco's premier holiday resort. Agadir delivers on sun, sea and sand, with a splash of Moroccan culture thrown in for good measure. If you are looking for peaceful, undeniably beautiful beaches, exotic and surprising culture and delicious food, all just a short flight away, Agadir is the place for you.

Agadir lies at the Atlantic side of the Souss Valley, a landscape peppered with palms, orange groves and argan trees, in the foothills of the Anti-Atlas mountains. The city is compact and easily navigated on foot. The long, golden nine-kilometre, Blue Flag beach is in the heart of the city. It's a sheltered beach with lots of little cafes along the palm-shaded promenade to the large marina. Kids will love to travel this on a little tourist train. Walkers will enjoy the views along the newly constructed coastal road from the marina to the seashore. Agadir beach is brimming with water sports like jet-skiing and parascending, plus sand-based activities including quad bikes and dune buggies. As it's such a huge beach, certain areas are dedicated to water sports, allowing for quieter, relaxed sunbathing. Beach conditions are ideal for surfers between September and April. Agadir Bay is a member of the Most Beautiful Bays in the World Club, its shape naturally protects swimmers from the strong ocean currents.

In town, there's a miniature zoo called the Valley of the Birds, or you can climb up to the Kasbah (old citadel), on a hill to the north, for great views over the city. The Amazigh Heritage Museum is a historical treasure chest filled with precious jewels dating back to the 18th and 19th centuries that are significant to the Berber heritage. You cannot visit Agadir without shopping at the bustling Souk El Had market and the New Medina. Vibrantly decorated with genuine Moroccan merchandise from clothing to spices, shopping in the El Had market is an experience that requires all five senses. Adorned with a jewellery souk and café, the New Medina sparkles with unique jewellery made by talented Moroccan craftsmen. Berber women in the region have been using argan oil for centuries. A tour of a cooperative to see how the oil is made is also possible.

Transfer from Agadir airport approx. 30 minutes.